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On Her Majesty's Secret Service
- First appearance of George Lazenby as James Bond
- First time Bond considers retirement
- First time Bond's office is seen
- First time themes from other 007 movies are used
- First and only time M's house (Quarterdeck) is seen
- First appearance of Telly Savalas as Ernst Stavro Blofeld
- First James Bond ski chase
- First time Bond is really in love
- Bond's first real marriage
- First surviving henchman/woman (Irma Bunt)
- First use of a photocopier
- First time Moneypenny cries
- First time 007 reads Playboy magazine
- First time 007 is widowed
- First time that biological warfare is a part of the villain's agenda
- First appearance of a bobsled
- First time that a woman is involved in a suicide attempt (Tracy)
- First time items from previous Bond movies are seen
- First time the words "The World Is Not Enough" are heard
- First theme song without lyrics
- First time Bond acknowledges that he is a different person (Lazenby's line, "this never happened to the other fella" during the pre-title sequence)
- First appearance of George Baker (he played Sir Hillary Bray and would later play Captain Benson in The Spy Who Loved Me
- First time Bond uses a machine gun
- First time clips from other movies are used in a title sequence
- First time Bond kneels in a gunbarrel sequence
- First time James Bond's voice is dubbed
- First time 007 says "Bond, James Bond" in the pretitle sequence
- First flashback in a Bond film
- First time Bond wears a kilt
- First montage in a Bond film
- First time two songs are introduced in a Bond film, "We Have All The Time In The World," and "Do You Know How Christmas Trees Are Grown?"
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