If it’s not in the movie but it still uses Daniel Craig and the title Quantum of Solace to sell a product, is it product placement? Either way, Sony has just released a new minute long TV commercial for their HD TVs featuring Daniel Craig dodging a series of HD explosions.
The ad, which was directed by Baillie Walsh, premired on October 15 before a England football match on Setanta in the UK.
Personally, I think it’s quite boring and in no way makes me excited for Quantum of Solace OR going out and buying an HDTV. But that’s just me.